Shop all Redken 5th Avenue Hair Care
a professional hair product brand dedicated to creating ground-breaking hair products, inspiring professional education, and promoting unparalleled creativity for clients and stylists alike.
Redken’s innovative team is responsible for developing breakthrough hair care, hair styling and hair colour products that do exactly what they say they are going to do.
Redken All Soft
All Soft, formulated with Redken’s Moisture Complex that includes key ingredient Argan Oil. Argan Oil for hair will moisturise your hair and scalp while protecting hair from everyday damage. Redken’s All Soft Argan Oil hair products will soften and moisturise dry ends from root to tip leaving hair soft, manageable, and shiny.
To care for your dry hair, incorporate Redken’s All Soft dry hair products into your routine. First wash your hair with the All Soft Argan Oil Shampoo and the All Soft Argan Oil Conditioner . Follow with the All Soft Heavy Cream Super Treatment Mask and the All Soft Argan-6 Multi-Care Oil for enhanced results.
Redken's Acidic Bonding Concentrate.
Damage and dry hair is a very common hair concern that can be caused by a variety of reasons like colouring, bleaching, heat & the weather. Using a hair bonding system like Redken’s Acidic Bonding Concentrate will help hydrate, strengthen, and repair any type of damaged hair.
This hair bonding regimen uses Redken’s Hair Bonding Care Complex to strengthen the weakened bonds of hair, improving its strength and resilience. By using the at-home 3-step hair system of the Acidic Bonding Shampoo, Acidic Bonding Conditioner and the Acidic Bonding Leave-In Treatment, Redken’s Acidic Bonding Concentrate’s pH-balancing formula infuses hair with the conditioning it needs to repair hair. Redken’s hair bonding system is also sulfate-free making it perfect for colour treated hair.
Redken Color Extend Ranges
For general hair colour care & protection, use Redken’s Colour Extend Magnetics range formulated with our exclusive RCT Protein Complex which treats hair to the root, core & tip, giving all 3 levels the custom nourishment they need. First, wash your hair with the Colour Extend sulphate-free & colour-safe shampoo & conditioner, following with the Colour Extend Magnetics Mega Mask treatment for enhanced protection and repair.
For blonde hair colour care, use Redken’s Colour Extend Blondage collection to strengthen hair while removing brassiness with its violet-depositing pigments. Start by washing hair with the Blondage Purple Shampoo & Purple Conditioner, following with the Blondage Express Anti-Brass Mask for the ultimate anti-brass hair colour care. For silver or grey hair, use the Colour Extend Graydient Silver Shampoo & Conditioner to deposit vibrant silver pigments into the hair and remove any yellow tones.
Lastly, Redken’s Colour Extend Brownlights blue toning collection is formulated to help remove orange tones commonly found in Brunette hair. Use the Brownlights Blue Shampoo &Blue Conditioner for a vibrant brunette free of orange tones.
Redken Extreme strengthening shampoo by Redken is a hair fortifying shampoo that cleanses, strengthens and fortifies weakened areas of damaged and distressed hair. The hair strengthening shampoo restores and repairs hair while preventing future hair breakage. Achieve resilient and healthy hair now with the Redken strengthening shampoo.
The Extreme hair care system using a fortifying complex that delivers protein and ceramide to fortify all types of weakened hair, protect its strength and reinforce surface protection and shine.
Redken's Extreme Length Shampoo with biotin strengthens damaged hair and helps hair to grow longer and stronger. Extreme Length Shampoo helps prevent breakage to promote your strongest, healthiest hair.
Fortifies and strengthens hair for 81% less breakage
5x stronger hair
Promotes healthy, stronger hair from root to tip
Helps prevent splits ends and reduce the look of split ends by 78%
Formulated with biotin to help hair grow longer and stronger
Gently cleanses the hair
Helps promote strong hair
Redken All Soft Mega
All Soft Mega helps to prevent moisture loss and helps keep severely dry hair hydrated and soft.
Even severely dry hair can now achieve touchable softness with the complete All Soft Mega system.
Full volumising shampoo for fine or flat hair formulated with a body-boosting blend of filloxane, softening and silicone polymers for a polished, silky finish complete with lift and volume.
Gently cleanses and adds lift and volume
Polished, silky finish
Leaves hair soft, manageable, and shiny
For fine/flat hair or all hair types
Lightweight detangling and volumizing conditioner for fine/flat hair with a body-boosting blend of filloxane, softening and silicone polymers that creates lift and body.
Redken Frizz Dismiss
Frizz Dismiss Shampoo is a sodium chloride & sulfate free shampoo that fights frizz and enhances shine. The Frizz Dismiss hair care collection features a series of frizzy hair products and treatments which provide smoothing benefits and humidity protection for all hair types.
Discover Redken's wide range of styling products from hair sprays to dry shampoos that will elevate your hair look to the next level. Explore online now.
Elevate your hair style with Redken's hair paste, styling gel, hair wax, & hair pomade products. Achieve the perfect look with in-built versatility.
Achieve any look with styling products specially formulated for straightening, shine, volume, texture and curls. · Curvaceous · Dry Shampoos and Hair Powders.