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Wella EIMI Shape Me 150ml x 1Wella EIMI Shape Me contains nourishing ingredients that make the hair elastic and easier to comb when applied to wet hair. This hair gel is activated by heat and is designed with shape memory, which means you can mold and blow-dry your hair as desired, and retains the look in 48 hours. Wella EIMI Shape Me can be used in wet and dry hair and gives immediate structure and long-lasting hold. Benefits: - activated with heat - Contains nourishing ingredients - Can be used in wet and dry hair - Provides immediate structure and long lasting hold - Developed with shape memory so you can shape the hair as desired Use: - Getting a small amount of product in the hand - Rub hands together - Distribute evenly from praise to tip in wet or dry hair