{"product_id":"wella-professionals-ultimate-color-sulfate-free-shampoo-250ml","title":"Wella Professionals Ultimate Color Sulphate-Free Shampoo 250ml – Colour Vibrancy \u0026 Scalp Care","description":"\u003ch2\u003eProtect Your Colour. Soothe Your Scalp. From the Very First Wash.\u003c\/h2\u003e\u003cp\u003eColour-treated hair needs more than a gentle cleanse — it needs active protection. The \u003cstrong\u003eWella Professionals Ultimate Color Sulphate-Free Shampoo 250ml\u003c\/strong\u003e is a patented, dermatologically tested formula that minimises colour fade, detoxes hair from colour-distorting metals, and leaves your scalp feeling calm and refreshed. With an irresistible floriental fragrance, every wash feels like a salon ritual.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMinimises colour fade\u003c\/strong\u003e — gentle sulphate-free cleansing helps preserve colour vibrancy for up to 10 weeks when used as part of the Ultimate Color regimen\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier + Glycine\u003c\/strong\u003e — patented technology detoxes hair from colour-distorting metals and protects against free radical damage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin B5 (Panthenol)\u003c\/strong\u003e — locks in moisture from scalp to ends for soft, hydrated hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalp-soothing formula\u003c\/strong\u003e — 73% of consumers agreed scalp comfort improved after just one use*\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003epH balanced \u0026amp; dermatologically tested\u003c\/strong\u003e — gentle enough for daily use on colour-treated hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFree of animal-derived ingredients\u003c\/strong\u003e — not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply to wet hair, massage into a lather from scalp to ends, and rinse thoroughly. For best results, follow with the Wella Ultimate Color Conditioner and complete the regimen with the Ultimate Color Mask.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e*Based on external consumer agreement study. **Colour vibrancy claim based on regular use of the full Ultimate Color regimen from salon to home.\u003c\/em\u003e\u003c\/p\u003e\u003ch2\u003eKey Ingredients\u003c\/h2\u003e\u003cp\u003eGlycine, Metal Purifier (Trisodium Ethylenediamine Disuccinate), Panthenol (B5), Allantoin, Aloe Barbadensis Leaf Juice, Squalane.\u003c\/p\u003e","brand":"Wella Ultimate Color","offers":[{"title":"Default Title","offer_id":42370707554384,"sku":"WUCS","price":56.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0248\/2464\/3664\/files\/Wella_Professionals_Ultimate_Color_Sulfate-Free_Shampoo_250ml.jpg?v=1779079456","url":"https:\/\/onlinehairdepot.com\/products\/wella-professionals-ultimate-color-sulfate-free-shampoo-250ml","provider":"On Line Hair Depot","version":"1.0","type":"link"}