In a world where hair trends come and go, texture has proven it’s here to stay. From lived-in layers to volumised roots, from polished bends to artfully undone ends, texture is the element that takes hair from flat to fab in an instant.

We’re thrilled to introduce SO Textured! Our newest salon approved texture spray that gives hair the definition, body, and flexible hold it needs to move, lift, twist and shine. Whether you’re styling in the salon or elevating your at-home routine, SO Textured is the styling essential your kit (and your hair) has been waiting for.

What Is SO Textured?

SO Textured is a lightweight, multi-functional texture spray that delivers soft structure, volume, and touchable definition with zero crunch or residue. It is ideal for creating volume at the roots, enhancing natural waves, building grip for updos or braids, and refreshing second-day hair without stiffness or flakes.

This isn’t about stiff, crunchy salt sprays of the past. This is texture for the modern era – refined, soft, and effortlessly cool.

Whether your goal is a lived-in, undone look or to add sculpted body to polished styles, SO Textured works with your hair, not against it.

What Makes It Different?

In a market full of texture sprays, SO Textured stands out. It’s formulated with a thoughtful blend of performance driven, hair loving ingredients that style while they strengthen.

Key Benefits:

• Weightless, buildable texture with a natural, flexible finish.
• Touchable hold without stiffness or stickiness.
• Strengthens with Keratin Protein Complex to support hair structure.
• Repairs and improves elasticity with Amino Acids.
• Adds shine and antioxidant protection with Quandong Extract (a powerhouse native Australian fruit packed with Vitamin C).
• Vegan, Sulphate Free, Paraben Free.
• Proudly Australian Made & Owned.

This isn’t just about styling, it’s about smart styling. Because texture shouldn’t come at the cost of healthy, vibrant hair.

Why Hairdressers and Salons Are Reaching for It?

SO Textured was created with salon professionals in mind. Whether you’re prepping for a photoshoot, styling an editorial look, or simply finishing a cut with movement and airiness, this spray delivers consistent, high-performance results every time.

Use it to:

• Build long lasting root lift without backcombing.
• Add volume and grip before braiding or up styling.
• Sculpt modern, lived-in waves with natural movement.
• Revive limp, second day hair with soft separation and control.
• Add subtle texture to short styles, pixie cuts, and layered bobs.

Since it’s suitable for all hair types, you can confidently use it on a diverse range of client from fine and straight to curly, wavy, and everything in between.

Your Texture. Your Way.

The best part about SO Textured? It’s versatile. Use it on wet or dry hair, alone or layered with other products, to create your custom finish.

How to Use:

• On Damp Hair: Mist through roots and mid-lengths before blow-drying to build volume and lift with a soft foundation.

• On Dry Hair: Apply to mid-lengths and ends, scrunch or twist, then blast with a dryer to create flexible texture and lived-in movement.

• As a Finisher: Use it as the final touch to break up curls, bend layers, or add airy body to sleek looks.

• For Updos and Braids: Apply throughout for grip and structure before pinning and styling.

Because SO Textured is weightless and non-greasy, you can layer it without build-up and reapply as needed to rework or restyle throughout the day.

Let’s Talk Ingredients

SO Textured was developed with the integrity of the hair in mind. Each bottle is infused with a signature blend of science-backed ingredients and naturally derived nutrients that support long-term hair health.

• Keratin Protein Complex: Reinforces the strength of each strand, improving structure and resisting breakage.

• Amino Acids: A restorative ingredient that enhances elasticity and resilience.

• Quandong Extract: A native Australian botanical that delivers a boost of shine, protects against free radicals, and nurtures the scalp.

Together, these ingredients work to protect and perfect. Giving you not just better styling, but better hair over time.

Final Thoughts: Why Texture Is Everything

In today’s styling world, texture is the new polish. It brings out the personality of a cut, the playfulness of a style, and the health of the hair itself. Whether you’re after volume, shape, separation or softness, SO Textured lets you create it your way.

No flakes. No stiffness. No compromises.

Just healthy, styled, touchable hair full of texture and full of life.