Wella Color Brilliance, HOW OFTEN SHOULD YOU WASH COLORED HAIR?

To ensure colored hair stays fresher for longer, we recommend washing one to three times per week, and using a shampoo that’s specifically designed for color-treated hair. One of our go-tos is INVIGO Color Brilliance Color Protection Shampoo  which is pH-optimized, meaning it helps to close the cuticle after washing to boost color retention. It also features Metal Purifier and Anti-Oxidant Shield Technology to protect strands from shade-fading free radicals. Plus, it gives locks a brilliant look with vibrant shine, so no matter the color, it bursts with radiance from one color session to the next.

Shoutout to colorists: share this recommendation with your clients before they leave the salon. You’ll see and feel the difference in their hair next time they come for a touch-up.