12Reasons Purple Shampoo - Professional Blonde & Silver Hair Toning
Revitalize blonde and silver hair with 12Reasons Purple Shampoo, a professional-grade toning shampoo that eliminates unwanted yellow and brassy tones while cleansing, nourishing, and protecting your colour. This transformative formula not only neutralizes brassiness but also detangles, fights frizz, removes buildup, deeply hydrates, and adds vibrant shine. Perfect for dry or damaged blonde, grey, and highlighted hair, it smooths and improves manageability without weighing strands down.
Key Benefits
- Banishes Yellow Tones: Neutralizes unwanted warmth and brassiness in blonde and silver hair
- Professional Toning: Purple pigments counteract yellow for cool, vibrant tones
- Rich Nourishment: Deeply hydrates and nourishes dry, damaged hair
- Colour Protection: Maintains and extends the life of blonde and silver colour
- Fights Frizz: Smooths hair for sleek, manageable results
- Removes Buildup: Cleanses thoroughly without stripping colour
- Vibrant Shine: Adds brilliant gloss and luminosity
- Lightweight: Won't weigh hair down or leave residue
Perfect For
- Blonde hair (natural or colour-treated)
- Silver and grey hair
- Highlighted and balayage hair
- Platinum and ash blonde tones
- Brassy or yellow-toned hair
- Dry or damaged blonde hair
- Maintaining cool-toned colour between salon visits
How Purple Shampoo Works
Purple sits opposite yellow on the colour wheel, making it the perfect neutralizer for unwanted warm tones. When blonde, silver, or grey hair develops yellow or brassy tones (from oxidation, minerals in water, or environmental factors), purple pigments in the shampoo counteract and cancel out these unwanted hues. The result is cooler, brighter, more vibrant blonde and silver tones that look freshly coloured.
12 Transformational Benefits
True to the 12Reasons name, this purple shampoo delivers multiple benefits in one bottle:
- Cleanses: Thoroughly removes dirt, oil, and impurities
- Detangles: Makes combing through wet hair effortless
- Tones: Neutralizes yellow and brassy tones
- Protects Colour: Maintains vibrancy and prevents fading
- Nourishes: Delivers essential nutrients to hair
- Hydrates: Deeply moisturizes dry, brittle strands
- Fights Frizz: Smooths cuticles for sleek results
- Removes Buildup: Eliminates product and mineral deposits
- Adds Shine: Creates brilliant, healthy-looking gloss
- Smooths: Improves texture and manageability
- Repairs: Nurtures dry and damaged hair
- Lightweight: Maintains volume and movement
Clean Beauty Formula
12Reasons is committed to clean, effective hair care. This purple shampoo is formulated WITHOUT:
- No Parabens: Free from harsh preservatives
- No Sulfates: Gentle cleansing that won't strip colour
- Vegan-Friendly: 100% plant-based, no animal-derived ingredients
- Cruelty-Free: Never tested on animals
- Australian Made: Designed and formulated in Australia
How to Use
- Wet hair thoroughly with warm water
- Apply 12Reasons Purple Shampoo to hair, focusing on areas with the most brassiness
- Massage gently into a rich lather
- Leave on for 2-5 minutes depending on desired toning intensity (longer for more toning)
- Rinse thoroughly until water runs clear
- Follow with your regular conditioner or a purple conditioner for enhanced results
- Use 1-3 times per week or as needed to maintain cool tones
Pro Tips for Best Results
For Light Toning: Leave on for 2-3 minutes and use once per week.
For Intense Toning: Leave on for 4-5 minutes and use 2-3 times per week.
For Very Brassy Hair: Apply to dry hair before wetting for maximum toning power, then rinse and repeat on wet hair.
Prevent Purple Staining: Always rinse thoroughly and avoid leaving on for longer than recommended, especially on porous or damaged hair.
Ideal for Dry & Damaged Hair
Unlike some purple shampoos that can be drying, 12Reasons Purple Shampoo is specifically formulated to nurture dry and damaged hair. The rich, nourishing formula delivers deep hydration while toning, ensuring your hair stays healthy, soft, and manageable. It's the perfect solution for blonde and silver hair that needs both colour correction and intensive care.
Australian Quality, Professional Results
Designed and formulated in Australia, 12Reasons Purple Shampoo brings professional salon-quality toning to your home hair care routine. The 400ml bottle provides excellent value and extended use, making it easy to maintain your cool blonde or silver tones between salon visits.
Maintain Salon-Fresh Colour
Blonde and silver hair naturally oxidizes over time, developing unwanted yellow and brassy tones. Regular use of 12Reasons Purple Shampoo keeps your colour looking freshly toned, vibrant, and salon-fresh. Say goodbye to brassiness and hello to cool, beautiful blonde and silver tones that turn heads.
Size: 400ml | Paraben & Sulfate-Free | Vegan & Cruelty-Free | Australian Made | Professional Toning
400ml
Frequently Asked Questions About Product
Size?
400ml
How to Use?
What are the Ingredients?
What happens if what I ordered is out of stock?
We do everything we can to fulfill orders quickly and unfortunately cannot make updates after an order has been placed. In the case that we are out of stock a refund will be issued
Shipping and Returns?
Itz All About Hair's On Line Hair Depot
We normally Send within one business day of payment clearing we will generally contact you if there is delays beyond this.
An email will be sent to you when you place your order confirming all details of your order that you have inputed including delivery adress details and products you have purchased.
An Secondary email will be sent to you when we have created a postage label for you order which will include a link to your order and the tracking details.
FREE POSTAGE is standard on all orders over $85 within Australia
Standard Postage which includes tracking with Signature to ensure you get your delivery - By Using Postage with a Signature this will help protect yourself from missing deliveries.
Standard Postage which includes tracking with Signature to ensure you get your delivery - By Using Postage with a Signature this will help protect yourself from missing deliveries.
No responsibility will be taken if item is lost after posting that have a confirmed delivery from either Australia Post or the Courier companies that we use. As we are not the transport company, we cannot be held responsible once a product has been delivered to your nominated location.
Please ensure your correct posting details are on your order to ensure accuracy of your delivery. In the event that your have left out details or entered incorrectly on your delivery or have not collected your order and it is returned to us there is a return delivery charge from our transport company which is between $10-$15 this will be deducted and the initial cost of for us to send to you will be deducted from any refund that may be given.
For Tracking Information
Tracking will be sent to you from Both us and our trasnsport suppliers which are Sendle, Courier Please and Aramex or Australia Post upon us desptaching your item. This tracking information can be found in your order emails.
Please check your email for your tracking information we have found people using gmail accounts that this may go to your spam folder. The tracking info will appear once we have posted and despatched your item.
Our website is integrated with Australia Post and Sendle so it picks up your address as listed on your order/account - it will also appear in your account for future reference.
Please ensure the correct posting details are on your account to ensure accuracy of your delivery.
We use a mixture of Couriers and Australia Post, dependent on your location - this is automated based on costs to keep our Sale Prices as low as possible.
We except returns of products that are unopneed and unused up to 30 days from date of Purchase,
The Buyer is responsible for the cost of returns.
In the case of an incorrect item being senf please send a photo of what you have recieved and we will endeavour to correct this asap.
Issues for incorrect products being sent need to be made within 7 days of recieveing your order.
Experience the 12Reasons haircare range, a wonder collection of sulphate and paraben free products designed to restore and replenish your hair to its beautiful best. Featuring argan, coconut and macadamia oil, 12Reasons will deeply replenish, while leaving your hair beautifully soft.
12Reasons
12Reasons Purple Shampoo - Professional Blonde & Silver Hair Toning
Revitalize blonde and silver hair with 12Reasons Purple Shampoo, a professional-grade toning shampoo that eliminates unwanted yellow and brassy tones while cleansing, nourishing, and protecting your colour. This transformative formula not only neutralizes brassiness but also detangles, fights frizz, removes buildup, deeply hydrates, and adds vibrant shine. Perfect for dry or damaged blonde, grey, and highlighted hair, it smooths and improves manageability without weighing strands down.
Key Benefits
- Banishes Yellow Tones: Neutralizes unwanted warmth and brassiness in blonde and silver hair
- Professional Toning: Purple pigments counteract yellow for cool, vibrant tones
- Rich Nourishment: Deeply hydrates and nourishes dry, damaged hair
- Colour Protection: Maintains and extends the life of blonde and silver colour
- Fights Frizz: Smooths hair for sleek, manageable results
- Removes Buildup: Cleanses thoroughly without stripping colour
- Vibrant Shine: Adds brilliant gloss and luminosity
- Lightweight: Won't weigh hair down or leave residue
Perfect For
- Blonde hair (natural or colour-treated)
- Silver and grey hair
- Highlighted and balayage hair
- Platinum and ash blonde tones
- Brassy or yellow-toned hair
- Dry or damaged blonde hair
- Maintaining cool-toned colour between salon visits
How Purple Shampoo Works
Purple sits opposite yellow on the colour wheel, making it the perfect neutralizer for unwanted warm tones. When blonde, silver, or grey hair develops yellow or brassy tones (from oxidation, minerals in water, or environmental factors), purple pigments in the shampoo counteract and cancel out these unwanted hues. The result is cooler, brighter, more vibrant blonde and silver tones that look freshly coloured.
12 Transformational Benefits
True to the 12Reasons name, this purple shampoo delivers multiple benefits in one bottle:
- Cleanses: Thoroughly removes dirt, oil, and impurities
- Detangles: Makes combing through wet hair effortless
- Tones: Neutralizes yellow and brassy tones
- Protects Colour: Maintains vibrancy and prevents fading
- Nourishes: Delivers essential nutrients to hair
- Hydrates: Deeply moisturizes dry, brittle strands
- Fights Frizz: Smooths cuticles for sleek results
- Removes Buildup: Eliminates product and mineral deposits
- Adds Shine: Creates brilliant, healthy-looking gloss
- Smooths: Improves texture and manageability
- Repairs: Nurtures dry and damaged hair
- Lightweight: Maintains volume and movement
Clean Beauty Formula
12Reasons is committed to clean, effective hair care. This purple shampoo is formulated WITHOUT:
- No Parabens: Free from harsh preservatives
- No Sulfates: Gentle cleansing that won't strip colour
- Vegan-Friendly: 100% plant-based, no animal-derived ingredients
- Cruelty-Free: Never tested on animals
- Australian Made: Designed and formulated in Australia
How to Use
- Wet hair thoroughly with warm water
- Apply 12Reasons Purple Shampoo to hair, focusing on areas with the most brassiness
- Massage gently into a rich lather
- Leave on for 2-5 minutes depending on desired toning intensity (longer for more toning)
- Rinse thoroughly until water runs clear
- Follow with your regular conditioner or a purple conditioner for enhanced results
- Use 1-3 times per week or as needed to maintain cool tones
Pro Tips for Best Results
For Light Toning: Leave on for 2-3 minutes and use once per week.
For Intense Toning: Leave on for 4-5 minutes and use 2-3 times per week.
For Very Brassy Hair: Apply to dry hair before wetting for maximum toning power, then rinse and repeat on wet hair.
Prevent Purple Staining: Always rinse thoroughly and avoid leaving on for longer than recommended, especially on porous or damaged hair.
Ideal for Dry & Damaged Hair
Unlike some purple shampoos that can be drying, 12Reasons Purple Shampoo is specifically formulated to nurture dry and damaged hair. The rich, nourishing formula delivers deep hydration while toning, ensuring your hair stays healthy, soft, and manageable. It's the perfect solution for blonde and silver hair that needs both colour correction and intensive care.
Australian Quality, Professional Results
Designed and formulated in Australia, 12Reasons Purple Shampoo brings professional salon-quality toning to your home hair care routine. The 400ml bottle provides excellent value and extended use, making it easy to maintain your cool blonde or silver tones between salon visits.
Maintain Salon-Fresh Colour
Blonde and silver hair naturally oxidizes over time, developing unwanted yellow and brassy tones. Regular use of 12Reasons Purple Shampoo keeps your colour looking freshly toned, vibrant, and salon-fresh. Say goodbye to brassiness and hello to cool, beautiful blonde and silver tones that turn heads.
Size: 400ml | Paraben & Sulfate-Free | Vegan & Cruelty-Free | Australian Made | Professional Toning
