Shop all Pure Hair Care Products
THE PERFECT BALANCE OF NATURE AND SCIENCE
Our Pure range of products are blended with naturally derived ingredients which have been carefully researched to substitute more traditional synthetic ingredients. Our aim is to develop a safer, more gentle, environmentally friendly haircare regime.
Creating natural haircare solutions without compromising performance has played a key role in the success of our brand. This approach keeps Pure Haircare at the forefront of ‘free from’ and natural haircare solutions.
Thier formulas use modern, clean and green ingredients. They have developed and continue to develop safe, gentle and sustainable products, with Pure products using organic ingredients that are 100% certified. We strive to achieve the perfect balance of nature and science, substituting synthetic ingredients with natural plant-based alternatives.
PURE PRODUCTS USE
• Natural ingredients of natural origin
• Organic ingredients are ‘100% certified’
• Biodegradable ingredients
• Sustainable practices
• Recyclable packaging
• Soy inks
• Vegan friendly formulations
• No animal testing
• No sulphates and parabens
• No microbeads
• No formaldehyde
• No PEG
• No genetically modified ingredients
• Gluten free formulations
Pure Colour Angel Range
Colour Angel
Colour Fade Defence
Organic Açai Oil, Shea Butter and Mongongo Oil moisturise, repair and soften fragile coloured hair.
Enriched with selective treatment oils to illuminate coloured hair and help fight colour ageing.
Prolongs colour and preserves radiance.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
Pure Forever Blonde Range
Forever Blonde
NO YELLOW / GOLD BLONDES
Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling.
Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair.
Blue Cypress blue/violet pigments are deposited on the hair shaft eliminating yellow tones.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
Pure Fusion Complex Range
Fusion Complex range with ‘Bond Cure’ technology protects bonds against initial breakage and repairs broken bonds
A specialty haircare range of shampoo, conditioner, leave in treatment and bond repair treatment rebuilds chemically damaged hair from the inside out
Enriching organic ginger, rosemary and açaí oils soften and smooth hair while improving colour intensity for stronger, healthier hair
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Pure Goddess Range
Goddess
ULTRA SOFT HYDRATION THERAPY
Organic Shea Butter, Argan Oil and Marula Oil restore moisture loss caused by natural elements, regular chemical treatments or frequent heat styling.
Enriched with selective treatment oils to rejuvenate and restore healthy moisture balance to hair and scalp.
Infuse strands with essential hydration and moisture delivering seriously silky, soft results.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
Pure Miracle ReNew Range
Miracle Renew
ANTI-AGEING AND REJUVENATING
Helps restore hair that is stressed from exposure to elements; heat styling, chemical services and water erosion.
Organic actives help revive hair that is fragile and weak from chemical services; hair feels soft and smooth without being weighed down.
Natural anti-ageing actives help protect against free radicals.
Natural antioxidants help defend against colour fade.
Natural elastic bio-polymers increase strength, resilience and elasticity.
Moisturising actives with anti-humidity properties help to reduce frizz.
Vitamins and natural oil actives help restore all types of damaged hair.
Natural anti-irritant protects scalp against allergens from outside agencies.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
Pure Purecious Range
Precious
REPLENISH. NURTURE. REPAIR.
Organic Mongongo Oil, Shea Butter and Argan Oil repair and replenish hair fatigued by natural elements, regular chemical treatments or frequent heat styling.
Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair.
Repair damage from chemicals, colour and heat.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
Shop Pure Up Lift Volume Range
Up.Lift Volume
WEIGHTLESS VOLUME AND SHINE
Organic Buriti Oil, Turmeric Oil and Sunflower Oil make fine hair come alive. High in beta carotene for shiny, thick hair and healthy scalp.
Buriti Oil is high in Omega 6 which acts as a natural silicone replacement promoting intense hair nutrition, softness and shine.
Sunflower Oil is light and easily penetrates deep into the hair shaft and scalp.
It also contains antioxidant properties responsible for preventing early hair loss.
Lifts fine hair up and fills it out, hair looks fuller and feels thicker.
Contains our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts).
Pure Styling Products
Pure Styling is sulphate free, paraben free, gluten free, cruelty free and vegan friendly.
Containing our exclusive ‘Pure Organic Complex’ (certified 100% organic extracts) and selective natural extracts to provide UV, thermal and humidity defence.
Pure strive to achieve the perfect balance of nature and science, substituting synthetic ingredients with natural plant-based alternatives.
