RPR Brighten My Blonde Shampoo 300ml - Purple Toning Shampoo

Cleanse Away Brass, Reveal Brilliant Blonde

Transform your blonde with every wash! RPR Brighten My Blonde Shampoo is a violet-pigmented, gentle cleansing formula that neutralizes unwanted brassy and yellow tones while effectively cleansing blonde, grey, silver, and highlighted hair. Experience cooler, brighter, more vibrant colour from the very first wash.

Blonde-Perfecting Benefits:

• Neutralizes Brassiness - Violet pigments eliminate yellow and orange tones for cooler, brighter blonde
• Brightens & Enhances - Revives dull blonde, grey, and silver hair for luminous shine
• Gentle Cleansing - Effectively removes impurities without stripping colour or moisture
• Maintains Moisture Balance - Keeps hair hydrated and healthy-looking
• Calms & Soothes - Chamomile and herbs calm the scalp and refresh hair
• Promotes Hair Health - Blueberries rich in antioxidants slow the aging process
• Adds Texture & Fullness - Creates body and volume for fuller-looking hair
• 100% Vegan & Cruelty-Free - Ethical, plant-powered beauty

Perfect For:

Blonde, platinum, grey, silver, and highlighted hair that needs toning and gentle cleansing. Ideal for anyone experiencing brassiness, yellow tones, or dullness in their light-coloured hair. Perfect for maintaining cool-toned violets and ash blondes.

How to Use:

1. Wet hair thoroughly with lukewarm water
2. Apply a small amount to scalp and hair
3. Massage gently to create a rich lather
4. Leave for 1-2 minutes for light toning
5. For more intense toning, leave for 3-5 minutes
6. Rinse thoroughly until water runs clear
7. Repeat if necessary for deeper cleansing or toning
8. Follow with RPR Brighten My Blonde Conditioner for optimal results
9. Use 2-3 times per week or as needed to maintain tone

Power Ingredients:

Violet Pigments: Neutralize yellow and brassy tones using colour theory to create cooler, brighter blonde shades

Blueberries: Rich in antioxidants that improve hair growth, slow the aging process, and protect against environmental damage

Chamomile: Calms and soothes the scalp while naturally brightening blonde tones and promoting relaxation

Aloe Vera: Rejuvenating and healing properties that soothe, moisturize, and restore hair health

Botanical Herbs: Native Australian botanicals that nourish, strengthen, and refresh

Pro Tip:

For customized toning, adjust the processing time. Shorter time = subtle toning, longer time = more intense violet toning. Always rinse thoroughly to avoid over-toning or purple staining.

Achieve that salon-fresh blonde every time you wash. Your hair will be brighter, cooler, and more vibrant with a healthy, luminous shine that lasts.