Theorie Purple Sage Brightening Shampoo and Conditioner 800mL Duo

Brighten blonde and silver hair while restoring softness and bounce with this professionally formulated purple toning duo. Theorie's Purple Sage system neutralizes unwanted yellow and brassy tones while nourishing hair with botanical extracts for vibrant, salon-fresh color between visits.

✨ Why Blondes & Silver Hair Need This Duo:

• Professional Toning Power - Purple pigments neutralize yellow and brassy tones for cooler, brighter blonde or silver hair
• Restores Softness & Bounce - Unlike harsh purple shampoos, this formula nourishes while toning for soft, bouncy results
• Botanical Nourishment - Sage and other natural extracts strengthen and protect while maintaining color
• Gentle Enough for Regular Use - Professionally balanced formula won't over-tone or dry out hair
• Generous 800ml Size - Larger bottles mean better value and longer-lasting color maintenance

Perfect For:

Blonde, highlighted, balayage, silver, grey, or platinum hair that develops unwanted yellow or brassy tones. Ideal for maintaining cool, ashy tones between salon visits or refreshing color at home. Works on natural blondes, color-treated blondes, and grey or silver hair.

The Purple Sage Difference:

While most purple shampoos focus only on toning, Theorie's Purple Sage system combines effective brass-busting power with nourishing botanical ingredients. Sage extract strengthens hair and adds natural shine, while the carefully calibrated purple pigments neutralize unwanted warmth without over-toning or leaving hair feeling dry and straw-like.

How It Works:

The shampoo contains violet pigments that deposit onto the hair shaft, neutralizing yellow and orange tones through color theory (purple is opposite yellow on the color wheel). The conditioner continues the toning process while delivering moisture and softness, ensuring your hair looks vibrant and feels healthy.

How to Use:

Apply shampoo to wet hair and massage into a lather. Leave on for 1-3 minutes depending on desired toning intensity (longer for more toning, shorter for subtle brightening). Rinse thoroughly. Follow with Purple Sage Conditioner, focusing on mid-lengths to ends. Leave for 1-2 minutes, then rinse. Use 1-3 times per week, alternating with your regular shampoo.

What's Included:

• Theorie Purple Sage Brightening Shampoo 800ml - Tones and cleanses
• Theorie Purple Sage Brightening Conditioner 800ml - Nourishes and maintains tone

Professional Toning Tips:

Start by using once a week and adjust frequency based on results. If hair is very brassy, use 2-3 times per week. If you achieve your desired tone, reduce to once per week for maintenance. Always wear gloves to avoid staining hands, and rinse thoroughly to prevent purple residue.

Professional tip: For stubborn brassiness around the face and hairline, apply shampoo to those areas first and let it sit for an extra minute before working through the rest of your hair.

Suitable for all blonde, silver, grey, and platinum hair. Safe for color-treated and highlighted hair. Generous 800ml professional size.