WOW Color WOW

Natural looking, water-resistant root touch up powder

Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps.

covers grey seamlessly, even over dark roots. No waxes, dyes, or parabens

Shop Color Wow Root Retouch

Natural looking, water-resistant root touch up powder

Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps.

covers grey seamlessly, even over dark roots. No waxes, dyes, or parabens

Shop Color Wow Root Retouch

Natural looking, water-resistant root touch up powder

Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps.

covers grey seamlessly, even over dark roots. No waxes, dyes, or parabens

Shop Color Wow Root Retouch

Natural looking, water-resistant root touch up powder

Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps.

covers grey seamlessly, even over dark roots. No waxes, dyes, or parabens

Shop Color Wow Root Retouch

Extremely dry, dehydrated hair or extremely curly/coily hair.

Glassy-sleek, straight, frizz-free styles that last 3-4 shampoos.

Long-lasting frizz-free hair no matter the weather.

Shop Color WOW Dream Coat

Straight, wavy, or curly hair that gets frizzy.

Glassy-sleek, straight, frizz-free styles that last 3-4 shampoos.

Long-lasting frizz-free hair no matter the weather.

Shop Color WOW Dream Coat

A one-and-done spray for curly girls

that replaces the use of gels, creams and serums that leave hair dull and crunchy.
Benefits

One-step solution for frizz-free curls. Combined benefits of gels, serums, + creams without crunchiness or weight

Shop Color WOW Dream Coat

Extremely dry, dehydrated hair or extremely curly/coily hair.

Glassy-sleek, straight, frizz-free styles that last 3-4 shampoos.

Long-lasting frizz-free hair no matter the weather.

Shop Color WOW Dream Coat

Revolutionary 100% Clean Shampoo with Root-Locking Technology

helps anchor hair to stop loss + breakage. Rich-lathering sulfate-free formula leaves no residues.
Benefits

Features proprietary Procapil® blend that helps "anchor" strands at the root, preventing excessive shedding

Shop Color WOW Curl WOW

for hydrated, frizz-free, glossy

Unique "mix-to-activate" bi-phase formula for hydrated, frizz-free, glossy, crunch-free curls that will leave you SHOOK. Feels like nothing is on the hair!
Benefits

Perfectly defined, hydrated curls! Clinically-proven 78% less frizz in high humidity.

Shop Color WOW Curl WOW

Dry, dehydrated, brittle curls lack fluidity and motion.

Coco-motion with Coconut + Marula Oils + Profaxil-19 Complex instantly lubricates hair’s internal chains.

Curls regain bounce and fluid motion. Weightless, non-greasy.
Benefits
Sets curls in motion! No weight, no crunch, no greasy feel.

Shop Color WOW Curl WOW

for hydrated, frizz-free, glossy

Unique "mix-to-activate" bi-phase formula for hydrated, frizz-free, glossy, crunch-free curls that will leave you SHOOK. Feels like nothing is on the hair!
Benefits

Perfectly defined, hydrated curls! Clinically-proven 78% less frizz in high humidity.

Shop Color WOW Curl WOW