12Reasons Purple Shampoo 400ml | Blonde & Silver Hair Toning Shampoo

12Reasons Purple Shampoo - Professional Blonde & Silver Hair Toning

Revitalize blonde and silver hair with 12Reasons Purple Shampoo, a professional-grade toning shampoo that eliminates unwanted yellow and brassy tones while cleansing, nourishing, and protecting your colour. This transformative formula not only neutralizes brassiness but also detangles, fights frizz, removes buildup, deeply hydrates, and adds vibrant shine. Perfect for dry or damaged blonde, grey, and highlighted hair, it smooths and improves manageability without weighing strands down.

Key Benefits

• Banishes Yellow Tones: Neutralizes unwanted warmth and brassiness in blonde and silver hair
• Professional Toning: Purple pigments counteract yellow for cool, vibrant tones
• Rich Nourishment: Deeply hydrates and nourishes dry, damaged hair
• Colour Protection: Maintains and extends the life of blonde and silver colour
• Fights Frizz: Smooths hair for sleek, manageable results
• Removes Buildup: Cleanses thoroughly without stripping colour
• Vibrant Shine: Adds brilliant gloss and luminosity
• Lightweight: Won't weigh hair down or leave residue

Perfect For

• Blonde hair (natural or colour-treated)
• Silver and grey hair
• Highlighted and balayage hair
• Platinum and ash blonde tones
• Brassy or yellow-toned hair
• Dry or damaged blonde hair
• Maintaining cool-toned colour between salon visits

How Purple Shampoo Works

Purple sits opposite yellow on the colour wheel, making it the perfect neutralizer for unwanted warm tones. When blonde, silver, or grey hair develops yellow or brassy tones (from oxidation, minerals in water, or environmental factors), purple pigments in the shampoo counteract and cancel out these unwanted hues. The result is cooler, brighter, more vibrant blonde and silver tones that look freshly coloured.

12 Transformational Benefits

True to the 12Reasons name, this purple shampoo delivers multiple benefits in one bottle:

1. Cleanses: Thoroughly removes dirt, oil, and impurities
2. Detangles: Makes combing through wet hair effortless
3. Tones: Neutralizes yellow and brassy tones
4. Protects Colour: Maintains vibrancy and prevents fading
5. Nourishes: Delivers essential nutrients to hair
6. Hydrates: Deeply moisturizes dry, brittle strands
7. Fights Frizz: Smooths cuticles for sleek results
8. Removes Buildup: Eliminates product and mineral deposits
9. Adds Shine: Creates brilliant, healthy-looking gloss
10. Smooths: Improves texture and manageability
11. Repairs: Nurtures dry and damaged hair
12. Lightweight: Maintains volume and movement

Clean Beauty Formula

12Reasons is committed to clean, effective hair care. This purple shampoo is formulated WITHOUT:

• No Parabens: Free from harsh preservatives
• No Sulfates: Gentle cleansing that won't strip colour
• Vegan-Friendly: 100% plant-based, no animal-derived ingredients
• Cruelty-Free: Never tested on animals
• Australian Made: Designed and formulated in Australia

How to Use

1. Wet hair thoroughly with warm water
2. Apply 12Reasons Purple Shampoo to hair, focusing on areas with the most brassiness
3. Massage gently into a rich lather
4. Leave on for 2-5 minutes depending on desired toning intensity (longer for more toning)
5. Rinse thoroughly until water runs clear
6. Follow with your regular conditioner or a purple conditioner for enhanced results
7. Use 1-3 times per week or as needed to maintain cool tones

Pro Tips for Best Results

For Light Toning: Leave on for 2-3 minutes and use once per week.

For Intense Toning: Leave on for 4-5 minutes and use 2-3 times per week.

For Very Brassy Hair: Apply to dry hair before wetting for maximum toning power, then rinse and repeat on wet hair.

Prevent Purple Staining: Always rinse thoroughly and avoid leaving on for longer than recommended, especially on porous or damaged hair.

Ideal for Dry & Damaged Hair

Unlike some purple shampoos that can be drying, 12Reasons Purple Shampoo is specifically formulated to nurture dry and damaged hair. The rich, nourishing formula delivers deep hydration while toning, ensuring your hair stays healthy, soft, and manageable. It's the perfect solution for blonde and silver hair that needs both colour correction and intensive care.

Australian Quality, Professional Results

Designed and formulated in Australia, 12Reasons Purple Shampoo brings professional salon-quality toning to your home hair care routine. The 400ml bottle provides excellent value and extended use, making it easy to maintain your cool blonde or silver tones between salon visits.

Maintain Salon-Fresh Colour

Blonde and silver hair naturally oxidizes over time, developing unwanted yellow and brassy tones. Regular use of 12Reasons Purple Shampoo keeps your colour looking freshly toned, vibrant, and salon-fresh. Say goodbye to brassiness and hello to cool, beautiful blonde and silver tones that turn heads.

Size: 400ml | Paraben & Sulfate-Free | Vegan & Cruelty-Free | Australian Made | Professional Toning