Matrix So Silver Purple Toning Shampoo

Which hair type is So Silver best for?

So Silver is great for all hair types to neutralize any yellow tones in colored hair.

What hair colors is So silver best for?

So Silver is best for neutralizing all types and textures of light blonde, platinum and silver/gray hair.

What is the beneficial ingredient in So Silver?

Neutralizing dyes in So Sliver reduces brassy yellow tones, revealing brighter blondes and silver/greys.

How often should I use So Silver?

So Silver should be used 2-3 weeks after color service. Repeat use 2x a week to maintain color.

So Silver looks different than what I’m used to seeing. Why is that?